Next Generation Radio

In addition to downloadable podcasts from iTunes, my client Hoosier Access broadcasts live interviews and commentary via a live stream on the internet. While these forums have been effective for us, I'd like to see more businesses, organizations, and campaigns move into next generation radio.

Using an internet capable phone (such as an iPhone or Blackberry) and plugging into their vehicle's dashboard, customers and constituents can easily listen to the internet instead of the radio. Your political, policy, small business, or industry-related podcast can thereby reach your target audience while they are in the car, and will catch and hold their interest wiht far more success than traditional radio advertising.

While it's wise to have your podcasts available for static download from your websites or iTunes, live streaming reports on issues relevant to your audience can strengthen your brand and engage your audience in a whole new way through next generation radio.