Sharp Increase in Business Use of Social Networking

Want to know just how important social networking is becoming in the modern business marketing strategy?

Via Mashable:

The University of Massachusetts Dartmouth Center for Marketing Research recently released the results on the usage of social media in the Inc. 500. Of note here, “Just over one quarter of the Inc. 500 reported social media was very important to their business/marketing strategy in 2007. That number has increased to 44% just one year later.”

Increasingly, we are seeing businesses and campaigns taking to social media such as Facebook, Linkedin and Twitter to attract new business and new voters as well as keeping customers and voters/supporters informed. I've written previously how Barack Obama has been stellar in his use of new media and social networking sites. As we're seeing, social networking is not just for political campaigns. There is a concerted effort by businesses to use social media and networking as a means of reaching out, not only by small businesses who are unable to afford a big budget marketing plan, but also as Fortune 500 companies see the benefits of investing in new media with their marketing dollars.

Want to make social networking part of your business or campaign strategy? Contact me to discuss the best strategy for you.